Gemini, Maharashtra’s leading cooking oil and NatureFresh Sampoorna Chakki Atta, the fastest growing packaged Atta brand in India, ranks no. 1 as per the result of Comparative Product Testing undertaken by VOICE – Voluntary Organization in the Interest of Consumer Education. Recognized and supported by the Ministry of Consumer Affairs, VOICE conducted this test on 12 Sunflower Oil and 10 popular Atta brands in India, with the intent to provide consumers with unbiased information for making the right choice in edible oil and atta brand.
The brands were tested, compared and ranked basis various physicochemical parameters. Sunflower Oil brands were tested on parameters such as Heavy Metals, Non-edible oils, Antioxidants, PUFA, MUFA, Saturated Fats; Trans Fats etc. whereas packaged Atta brands were tested on packing, weight, pricing marking beside presence of pesticides and other microbiological elements. The methodology and process of comparative testing were based on the guidelines and recommendations by Indian Standards, Food Safety and Standards Regulations and Agmark.
Commenting on the recognition, Deoki Muchhal, Managing Director, Cargill GEOS India said, “Cargill Foods India’s focus lies in providing quality products to its consumers. We strive every day to ensure that our consumers have access to safe, nutritious and healthier oils, fats and flour through our brands. Gemini is a heritage brand that enjoys market leadership in Maharashtra with 65% shares in Pune alone. NatureFresh Sampoorna is the fastest growing atta brand which provides chakki atta with high dietary fibers. This recognition further reiterates our brands’ leadership along with its focus on quality. We will continue our endeavor of offering our consumers healthy products in the future.”
On this achievement, Ashim Sanyal, COO, VOICE commented, “Consumer Voice has always appreciated the efforts of brands to give good quality products to consumers and Cargill’s endeavor in this direction has been proved in our Comparative Product Testing of Sunflower Oil published recently, where Gemini Sunflower Oil was ranked no. 1. My sincere congratulations.”