HTC has today finally launched its latest flagship device, the HTC U11, in India today at an event in New Delhi for Rs 51,990. The smartphone will be available for purchase on Amazon India and offline channels from June end. It comes in two colour options – Amazing Silver and Brilliant Black.

The pre-orders will start from 17th June on HTC e-store and those customers who pre-order the HTC U11 will receive a free HTC flip-cover worth Rs 1,999. Customers also have an option to avail 10% cash back on the MOP value of the phone using Standard Chartered Debit or Credit card. This offer is valid for a limited time-period beginning 26th June.

HTC has already unveiled HTC U11 in Taiwan last month for 749 Euros. The major highlight of the device is the Edge Sense feature. A simple squeeze will allow users to interact with the side panel that allows you to initiate actions like take photos, open Facebook, or launch any of your favourite apps.

One can even use squeeze functionality to use voice to text feature. One needs to Lightly squeeze, speak your message and send your texts on the go. And because Edge Sense is based on the actual pressure applied to the side of the device, it can be used in nearly any condition – including while wearing gloves or in weather such as snow or rain that would normally be a challenge with capacitive buttons.

We have already done the First Impressions of HTC U 11 where we found out that HTC U11 has a great potential and priced appropriately. It may give sleepless nights to Samsung and Apple as it does provide an improved user experience and USEABLE functionality.

Speaking during the launch, Faisal Siddiqui, President South Asia, HTC said, “We are proud to present our flagship smartphone – HTC U11 which showcases HTC’s power of innovation by bringing to discerning customers pioneering technologies that are game-changers in the industry and reflect our strong focus on R&D and Design. HTC U11 comes equipped with unique features like Edge Sense that opens the doors to a whole new world of phone interactions. We are particularly proud of the fact that the U11 camera has achieved an incredible DxOMark 90 score, making it the highest rated smartphone ever in DxOMark history also making it the #1 smartphone camera on the market today. We are confident that the HTC U11 will set new industry standards.”

Recollecting some key specs, HTC U11 has a 5.5-inch Quad HD Super LCD 5 display with 3D Corning Gorilla Glass 5  protection and having the screen resolution of 2560 x 1440 pixels. Under the hood, it is powered by the latest Qualcomm Snapdragon 835 processor clocked at 2.4GHz along with Adreno 540 GPU. The smartphone has 6GB of RAM and 128GB of internal storage, which can be further expandable up to 2TB via microSD card.

On the camera front, it comes loaded with a 12-megapixel rear camera with 4K recording, auto focus, HDR photo, LED Flash and face detection.  The device comes with advanced HDR settings such as HDR+, Smart Video Zoom, 3D Audio and Hi-Res recording features. The phone also comes with IP67 certification water and dust proof. For the front, there is a 16-megapixel shooter for selfies and video calling.

HTC U11 runs on the latest Android 7.1.1 Nougat and has HTC’s proprietary Sense 9.0 skin on top of it. On the battery front, it has a 3000 mAh unit with Qualcomm Quick Charge 3.0, which claims to deliver a talk time of up to 24.5 hours and standby time of up to 14 days. It has hybrid dual SIM slot (nano SIM). Besides, the smartphone offers 4G, USB 3.1 Gen 1 Type-C port, GPS/AGPS, GLONASS, Beidou, Bluetooth 4.2, Wi-Fi (802.11 a/b/g/n/ac (2.4 & 5GHz)) and NFC.