Direct Create, a collaboration-based community platform built to rapidly scale the handmade sector on Friday announced its plans to bring in an additional 1000 makers along with a count of over 200 designers in the coming quarter.
Direct Create is not just selling products but also celebrating the Indian artisans and the deep-rooted craft traditions. From exquisitely crafted textiles and apparel to wooden furniture or hand printed toys, Direct Create is connecting with the makers and designers to build India’s first online community of creators who can seamlessly work online and offline.
Direct Create is targeting areas like Sanganer, Kota, Barmer and Sikar from Rajasthan, Benaras, Nizamabad, Moradabad, Bhadoi and Firozabad from Uttar Pradesh and Bastar, Chanderi, Bagh, Maheshwar, Dhokra and Bhil from Madhya Pradesh.
While Rajasthan and UP are highly celebrated in the crafts domain, there is an enormous layer of skilled craftsmen who do not enjoy direct access to market or connectivity with the designers. Direct Create seeks to bring significant impact in these areas and change the dynamics for the small and medium producers.
Madhya Pradesh, on the other hand, is under-represented compared to the real artisanal skills prevalent in the state. From tribal painters to metal casters, there is an enormous opportunity for Direct Create to capitalise.
“We have already set in motion Regional Affiliate program that’s going to bring in the spirit of entrepreneurship to hand producers and create a magnified opportunity for all. For this round of member onboarding, we plan to hold road shows and rural camps across Rajasthan, UP and Madhya Pradesh. With a combination of direct connect and powered social networking, we hope to achieve this target and also set ourselves for a much more aggressive next quarter, “said Rajeev Lunkad, Founder of Direct Create.
Positioned as more than an e-commerce platform, Direct Create is pushing boundaries and working towards collaboration, co-creation and customisation; a window to a world of infinite design choices and unlimited business opportunities.
The executed list of Direct Create‘s collaboration projects consists of a variety of B2B partnerships ranging from interior designing projects to wedding and corporate gifting projects.